DTEK, Ukraine's largest private energy company, has been honoured at the prestigious SABRE Awards for its socially significant "Fight for Light" campaign. The company received the award for an impactful art installation in Kyiv's Podil district featuring a 40-ton transformer destroyed by russian forces during an attack on a thermal power station.
The installation aims to provide Ukrainians and international visitors with a firsthand view of the devastating scale of destruction caused by russian missile strikes on Ukraine's energy infrastructure. The damaged transformer aims to raise awareness among both Ukrainian and international audiences about the consequences of attacks on Ukraine's energy system.
The SABRE Awards is one of the largest and most respected international awards in the communications and public relations field. The annual ceremony in London recognises companies for outstanding achievements in branding and reputation management. The awards honuor communication and PR campaigns that demonstrate exceptional strategic planning, creativity, and results-oriented approach.
DTEK emerged victorious in the Energy and Natural Resources category, competing against prominent international companies including British Shell, Spanish Moeve, and the Hello Hydrogen campaign representing a coalition of British gas companies including Cadent Gas, Wales & West Utilities, Northern Gas, Baxi, SGN, Centrica, British Gas, and Worcester Bosch.
