The Ministry of Foreign Affairs of Ukraine, together with Ukrainian companies, has launched an information campaign on the BBC to cultivate a positive image of Ukraine.
The total audience of BBC Global News is 121 million people.
Ukraine's promotional campaign on the BBC will last until November. It is designed for viewers across the world's major financial and business capitals and will be launched to synchronise with key business events and forums across the world. The company's target audience is international business, potential investors, entrepreneurs, and owners of global technological and financial corporations.
"Millions of people around the world will see the new Ukraine - a country of innovators, engineers, inventors, and creative entrepreneurs who are shaping technological change not only in Ukraine but also in the region. In cooperation with the BBC editorial team, we are creating a special section on Ukraine, open to partnerships, investments, and international projects. Promoting Ukraine's positive image abroad is one of the six key priorities of our Foreign Policy Strategy," said Ukrainian Foreign Minister Dmytro Kuleba, announcing the start of the campaign.
"We are implementing this project through joint efforts with Ukrainian businesses. The state and companies have a common goal: we are interested in associating Ukraine in the world with technologies and innovations, new economic opportunities, and prospects for successful investments. I am grateful to Ukrainian businesses, which has already responded to our call to jointly implement this ambitious project and invite other Ukrainian companies to join in promoting a positive image of Ukraine in the world, "the Minister added.
"The 30th anniversary of Ukraine's Independence is an important event in the history of our state. Celebrating this holiday, the state and business are joining forces to bring Ukraine and its world perception to a qualitatively new level. Ukraine and Ukrainian business today have their own success stories that are worth amplifying. For more than 16 years, DTEK has been investing in the energy independence of our country, building new energy capacities in Ukraine, implementing innovations and new technologies on which the decarbonization of the industry and the country's energy security depend," said DTEK CEO Maxim Timchenko. The full text for the BBC can be found via this link.
The creative partners of the campaign were the international agency Saatchi & Saatchi Ukraine and the team of Ukrainian videographer Nazar Dorosh.
The project is implemented by the Ukrainian Association of Business and Trade in partnership with Ukrainian companies Asters, Biosphere Corporation, Depositphotos, DTEK, Sigma Software Group, Smart Holding, and SoftServe with the support of the Ministry of Foreign Affairs of Ukraine.
“It is an honor for me to lead the DTEK Renewables team and continue the transformation of the Ukrainian energy sector in accordance with global trends in decarbonization and digitalization. My task is to strengthen the company's position as one of the leading players in the green energy market in Ukraine and to ensure its financial stability”, commented Māris Kuņickis CEO of DTEK Renewables.
