In Kyiv, at an online conference, leaders of different segments of Ukraine's business were sharing their experience of digitalising HR. Valeria Zabolotna, Academy DTEK's rector, talked about corporate education -- global trends, lifelong learning and presented D.Stories, a tool designed by Academy DTEK to maintain and boost engagement .
According to Valeria Zabolotna, the adult training process should take place where this person is as the studies suggest that we have only 1% of time available for training. She highlighted the major top 5 educational trends that will remain relevant in 2021: growing share of online training; artificial intelligence in education; VR technology-enabled training, mobile app-based training, gamification and gaming in training.
"We are checking our phone at least nine times per hour and read almost everything in it. And today if we do not have certain smartphone-compatible training formats, we loose a lot of opportunities and a lot of people", Valeria added.
According to findings of Deloitte's research, 53% of managers are certain that 50% through 100% of employees will be forced to re-train by 2025. It is expected that the basic professional knowledge will change for 40% of employees and this trend will affect every industry: "As a result of the information democratisation, we very quickly process huge amounts of data, including professional information, and this leads to information overload. That is why the educational process will need to build up new approaches and tools", Valeria explained. "Today 75% of success in building a career depends on people's skills and only 25% on their professional background".
The modern world is increasingly pushing people to invest in education and re-train. Deloitte's data suggests that the digital component in education has grown by 12%, and the size of investments made in the educational technology is set to double over the next 5 years – from 227 to 404 bln.
"We are forced to build up our capacity in such competences as communications and effective interaction in order to remain successful in the labour market. And it does not matter which professions we are going to develop because the world will change, and there will be a lot of professions that will disappear and a lot of new ones that will emerge", Valeria Zabolotna said.
According to her, progressive employers should invest in employees' training as it will give a boost to the competitiveness of their business. The return on investments made in employees' training exceeds 50%. They return as improved productivity, capability of handling complex tasks.
The sought-after candidates in the labour market will be people with wide cross-functional knowledge and deep expertise in a specific field. And also people capable of transferring their expertise to another field.
According to Deloitte's data, 60% of new types of activity will require skills that are unavailable in the market. Only 20 % of specialists have them. And that is where we face the problem of how to quickly gain new knowledge. This requires developing basic cognitive skills: critical, systemic, analytical thinking on the one hand (capability to work with the information) and creative thinking on the other hand (capability to create something new). 41% of managers, readily backed by HR specialists, called the fight for the talent their top priority and key challenge.
Academy DTEK is also actively transforming and putting modern technology in place in a bit to boost training effectiveness not only for DTEK companies' employees, but also for everyone interested in changing and learning.
"We have changed our strategy and now Academy DTEK builds its educational products based on the skills that are fundamental, on the competences that would help to develop other professions or certain occupations whatever they are. We are actively digitising ourselves and offer a number of interactive formats available online. For instance, D.Stories as a tool to boost engagement and awaken inquisitive interest. D.Stories encourages people to continue learning and enables them to take a deep dive into the topic in a convenient format 24/7. Research proves that interactive content raises the engagement factor for the conversion material by 70-81%. Everyone wants to play the leading role rather than be a passive content consumer".
