DTEK’s marketing team placed first in the Industry, Energy, Construction, Real Estate, Associated Goods and Services, and B2B category at the Effie Awards Ukraine 2020 contest. Additionally, DTEK’s project “The Energy of Changes: Refreshment of DTEK’s Visual Style” finished third among the finalists for the Effie Awards Ukraine 2020.
DTEK revamped its visual style in July. The company’s rebranding captures the changes that DTEK has undergone in recent years, in addition to reflecting the company’s new development strategy, value priorities and the main avenues for business growth. The project was implemented in cooperation with “SHOTS” creative agency.
“DTEK has been developing Ukraine’s power industry for 15 years. We wanted to show the changes that the company endured during these years. Today, DTEK is an active corporate citizen and a partner of society and the government in the implementation of large-scale projects and initiatives. The company makes a distinct effort to transform Ukrainian society and build a competitive economy by operating transparently and fostering private entrepreneurship, cooperation, and innovation. DTEK shares its success stories to inspire and motivate others to action. DTEK's energy is for those who makes Ukraine better”, says Olga Zakharova, Director of DTEK Corporate Communications.
Oleksandra Orda, Head of DTEK Marketing Communications, presented the company’s refreshed visual style in a promo video:
“DTEK faced a challenge in rebranding our visual style. We gave our partner - SHOTS creative agency – license to bring our idea to life. Not only did we manage to do this well, but also effectively. That is why we were selected as finalists and our team ultimately won,” says Oleksandra Orda, the Head of DTEK’s Marketing Communications.
The Best Marketing Teams ratings are assigned by the All-Ukrainian Advertising Coalition in conjunction with Factum Group.
This is DTEK’s first time partaking in the Effie Awards Ukraine.
Note: The Effie Awards are the world's most prestigious marketing communications award for major achievement in the industry - judging efficiency. The Effie Awards were launched in 1968 in New York, USA. For over 50 years, winning an Effie has become a global symbol of achievement for advertisers and agencies.
The Effie Awards Ukraine is the annual authoritative award in the field of marketing communications in Ukraine. The Effie Awards Ukraine is organized by the All-Ukrainian Advertising Coalition, that received the exclusive right to conduct the award ceremony in Ukraine in 2005 and has held it for the 15th time in a row in 2020. Efficiency ratings are an integral part of the Effie programmes.
