The New York Times has reported on Ukraine’s fight for light, as the country battles to restore power in time for the winter season.

The piece quoted DTEK CEO Maxim Timchenko, posting to his X account as part of our viral #FightForLight campaign:

“This is another frontline in the war.” He said the company’s workers were engaged in a “race against time” to restore power to consumers.

It also highlighted the urgent help needed from allies and partners:

“Besides imposing blackouts, Ukraine is asking for assistance from its Western partners, requesting power grid equipment and emergency electricity imports. On Sunday, Ukraine imported power from Romania, Slovakia, Poland, Hungary, and Moldova.”

DTEK’s #FightForLight campaign aims to draw international attention to this critical issue. The campaign is led by Oleksandr Usyk:

“The Ukrainian boxer Oleksandr Usyk, who became the undisputed world heavyweight champion on Sunday, also joined the campaign and recorded a video wearing a T-shirt with the words ‘the fight for light.’

‘These attacks are directed against people,’ Mr. Usyk said in the video.”

Read the full article on the New York Times website (paywall).